We know that helping your employees feel confident about their financial future leads to a more engaged, loyal, and productive workforce. Pension engagement doesn’t have to be complicated – and with the right tools and timing, you can make a real difference. Here are six effective ways to encourage your employees to take ownership of their pension savings.

1. Start from day one – make pensions part of your induction

First impressions count. Introduce workplace pension benefits as a key part of your onboarding process. It sets the tone that your organisation values financial wellbeing from day one.

It’s also important to time your pension communications well. Avoid the quieter summer and festive periods and instead align your campaigns with moments when people are likely to focus on their finances – such as in January or at the start of a new tax year.

2. Keep conversations going – and tailor them by age group

Pension needs and priorities change throughout life, so your messaging should too. We recommend running regular sessions or workshops and adapting your approach for different life stages:

• Younger employees need to understand the long-term benefits of saving early.
• Mid-career staff may be looking to boost contributions or consolidate pensions.
• Older employees are often focused on accessing or planning their income in retirement.

Making pensions relatable to real-life situations helps employees stay engaged and informed.

3. Use simple language and our ready-to-go resources

Pensions can be a complex topic – but clear, jargon-free communication can transform understanding. That’s why we’ve developed our communications toolkit to support you with:

• Pre-written emails and letters
• Posters and digital screens
• Informative videos
• Straightforward pension guides

These materials are designed to make it easy for you to talk to your employees about their pensions in a clear and accessible way.

4. Offer financial wellbeing education through us

We encourage employers to go a step further and offer wider financial education. Our financial wellbeing hub gives your employees access to ongoing, tailored financial guidance. This empowers them to manage not only their pension, but also their overall financial wellbeing.

5. Embrace technology to make engagement easier

When it’s easy to engage, employees are more likely to stay involved. With People’s Pension, your staff can use our retirement planner and calculators to explore their savings goals:

• See if combining pensions is right for them
• Simulate retirement outcomes based on different scenarios
• Work out how much they’ll need to save to live the retirement they want

Our app also allows your staff to track their contributions and manage their pension on the move. These tools provide a hands-on way to help employees understand and manage their pension – wherever they are.

6. Lead by example

Finally, let your leadership set the tone. When managers and senior leaders talk openly about their own pension experiences – both the challenges and the wins – it sends a powerful message. It shows that planning for retirement is important at every level of your organisation.